Claude Code Marketing Skills: The Ultimate AI Guide for Technical Marketers

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4 hours ago

Unlock Claude Code Marketing Skills: The AI Empowerment Guide for Technical Marketers

Summary

This article details the Marketing Skills library exclusively for Claude Code, featuring 23 AI marketing skills tailored for technical marketers and founders. It covers 5 installation methods (CLI, plugin, cloning, etc.), usage guidelines, and skill categories, enabling effective execution of marketing tasks like conversion optimization, copywriting, and SEO.

As a technical marketer or startup founder, have you ever faced these frustrations? You want to run an A/B test but don’t know where to start, spend hours revising marketing copy only to be unsatisfied, or struggle to boost landing page conversion rates without clear direction. What if AI could act as a professional marketing consultant—accurately matching your use cases and providing proven frameworks and best practices? That’s exactly what Claude Code’s Marketing Skills library delivers: a curated collection of AI Agent skills designed specifically for technical marketing, covering core scenarios like conversion optimization, copywriting, SEO, data analytics, and growth engineering. It turns AI into your high-performance marketing collaborator.

I. What Are Claude Code Marketing Skills?

Marketing Skills is a specialized set of AI Agent skills built for Claude Code (and similar AI coding assistants). Each skill exists as a Markdown file, encapsulating professional knowledge and standardized workflows for specific marketing tasks. Once integrated into your project, Claude Code can intelligently recognize the type of marketing work you’re doing and automatically apply the relevant frameworks, methodologies, and best practices—delivering targeted, actionable guidance rather than generic advice.

Developed by Corey Haines, this skill library is backed by real-world expertise. If you need hands-on support, check out Conversion Factory—Corey’s agency specializing in conversion optimization, landing page design, and growth strategy execution. This ensures the library is rooted in practical experience, not just theoretical concepts.

II. 23 Core Marketing Skills: Covering Every Stage from Copywriting to Growth

Marketing Skills spans all critical technical marketing scenarios. Each skill maps to clear objectives and trigger keywords, allowing you to quickly find what you need. Below is a complete breakdown of skills, including their purposes and activation terms for easy reference:

Skill Name	Core Purpose	Trigger Keywords
ab-test-setup	Plan and implement A/B testing experiments	“A/B test”, “split test”, “experiment”
analytics-tracking	Build marketing data tracking and measurement systems	“tracking”, “GA4”, “GTM”, “events”
competitor-alternatives	Create competitor comparison pages and alternative solution pages	“vs page”, “alternative page”, “[X] vs [Y]”
copy-editing	Edit and polish existing marketing copy	“edit this copy”, “review my copy”, “copy sweep”
copywriting	Write or optimize all types of marketing copy	“write copy”, “rewrite”, “headlines”, “CTA copy”
email-sequence	Build email sequences and automated drip campaigns	“email sequence”, “drip campaign”, “nurture”
form-cro	Optimize lead capture form and contact form conversion rates	“form optimization”, “lead form”, “contact form”
free-tool-strategy	Plan “engineering-as-marketing” free tools (e.g., calculators, assessment tools)	“free tool”, “calculator”, “lead gen tool”
launch-strategy	End-to-end strategies for product launches and feature releases	“launch”, “Product Hunt”, “feature release”
marketing-ideas	Provide 140 actionable SaaS marketing ideas and implementation strategies	“marketing ideas”, “growth ideas”, “how to market”
marketing-psychology	Apply 70+ marketing mental models to optimize strategies	“psychology”, “mental models”, “cognitive bias”
onboarding-cro	Improve user activation rates and optimize new user onboarding flows	“onboarding”, “activation”, “first-run experience”
page-cro	Conversion optimization for any marketing page	“optimize [page]”, “CRO”, “page isn’t converting”
paid-ads	Create and optimize paid advertising campaigns	“PPC”, “Google Ads”, “Meta ads”, “paid media”
paywall-upgrade-cro	Optimize in-app paywalls and upgrade screen conversion rates	“paywall”, “upgrade screen”, “feature gate”
popup-cro	Design/optimize popups and modals (e.g., exit-intent popups)	“popup”, “modal”, “exit intent”
pricing-strategy	Design pricing structures, product packaging, and monetization models	“pricing”, “tiers”, “freemium”, “willingness to pay”
programmatic-seo	Build SEO pages at scale (template-based bulk generation)	“programmatic SEO”, “template pages”, “pages at scale”
referral-program	Design referral programs and affiliate marketing systems	“referral”, “affiliate”, “word of mouth”, “viral”
schema-markup	Add structured data and rich snippets (JSON-LD format)	“schema”, “JSON-LD”, “structured data”
seo-audit	Conduct comprehensive audits of technical and on-page SEO	“SEO audit”, “technical SEO”, “not ranking”
signup-flow-cro	Optimize registration flows and boost signup conversion rates	“signup optimization”, “registration form”
social-content	Create and schedule social media content	“LinkedIn post”, “Twitter thread”, “social media”

To help you quickly align skills with your workflow, we’ve categorized them by marketing function:

1. Conversion Optimization (CRO)

The core of marketing execution—focused on turning traffic into customers:

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page-cro: For conversion optimization of all marketing pages (homepages, landing pages, product pages, etc.);
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signup-flow-cro: Optimize every step of the registration process to reduce drop-off rates;
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onboarding-cro: Enhance post-signup user onboarding to improve activation rates;
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form-cro: Optimize lead capture forms (e.g., reducing fields, refining button copy);
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popup-cro: Design high-converting popups (e.g., exit-intent, promotional) without annoying users;
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paywall-upgrade-cro: Optimize in-app paywalls to increase free-to-paid conversion rates.

2. Content & Copywriting

Content is the backbone of marketing—these skills help you “speak the right language to resonate with audiences”:

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copywriting: Write or optimize marketing copy from scratch (headlines, subheadings, CTAs, product selling points, etc.);
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copy-editing: Polish existing copy to fix logic gaps, refine expression, and ensure consistent branding;
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email-sequence: Build automated email workflows (e.g., new user welcome series, churn recovery campaigns);
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social-content: Create platform-specific social media content (LinkedIn articles, Twitter threads, etc.).

3. SEO & Traffic Acquisition

Solve the “getting found by users” challenge—covering technical SEO and scalable content:

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seo-audit: Conduct comprehensive audits of technical SEO (crawling, indexing, mobile-friendliness) and on-page SEO (keywords, internal linking, content quality);
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programmatic-seo: Scale SEO page creation through templates to target long-tail keywords;
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competitor-alternatives: Create competitor comparison pages to capture “[X] vs [Y]” search traffic;
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schema-markup: Add JSON-LD structured data to display richer search snippets (ratings, prices, business hours) and improve click-through rates.

4. Paid Advertising & Distribution

Focus on reaching target audiences precisely and maximizing paid traffic ROI:

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paid-ads: Create and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc.;
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social-content: Beyond content creation, includes social media distribution strategies and scheduling.

5. Measurement & Testing

Drive marketing decisions with data and validate optimization results:

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analytics-tracking: Set up event tracking systems with GA4, GTM, etc. (e.g., signups, purchases, button clicks);
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ab-test-setup: Plan A/B test variables, sample sizes, and durations, then execute and analyze results.

6. Growth Engineering

Build sustainable growth channels through technical solutions:

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free-tool-strategy: Plan free tools (industry calculators, assessment tools) to generate qualified leads via “engineering-as-marketing”;
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referral-program: Design referral and affiliate systems to encourage word-of-mouth promotion.

7. Strategy & Monetization

Address top-level marketing design—setting direction and business models:

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marketing-ideas: 140 actionable SaaS marketing ideas covering acquisition, activation, retention, and monetization;
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marketing-psychology: Apply 70+ marketing mental models (e.g., loss aversion, anchoring effect) to optimize strategy design;
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launch-strategy: Plan end-to-end product launches (Product Hunt submissions, beta testing, pre-launch promotion);
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pricing-strategy: Design pricing tiers and freemium models to improve monetization efficiency.

III. 5 Installation Methods: Find the Right Fit for Your Workflow

To leverage these skills, you first need to install them into Claude Code’s working directory. Below are 5 official installation methods with clear, verifiable steps—choose based on your technical background:

Method 1: CLI Installation (Recommended)

Ideal for users comfortable with command-line operations—offers the most flexibility to install all or selected skills:

Install all skills:

npx add-skill coreyhaines31/marketingskills

Install specific skills (e.g., only page conversion optimization and copywriting):

npx add-skill coreyhaines31/marketingskills --skill page-cro copywriting

List all available skills:

npx add-skill coreyhaines31/marketingskills --list

This method automatically installs skills to your .claude/skills/ directory—no manual path adjustments needed.

Method 2: Claude Code Plugin Installation

For users who prefer Claude Code’s built-in plugin system:

Add the skill marketplace source:

/plugin marketplace add coreyhaines31/marketingskills

Install all marketing skills:

/plugin install marketing-skills

Method 3: Clone Repository & Copy Files

Perfect for users who want manual control over file locations:

Clone the entire skill library repository:

git clone https://github.com/coreyhaines31/marketingskills.git

Copy the skills folder to Claude Code’s skills directory:

cp -r marketingskills/skills/* .claude/skills/

Method 4: Git Submodule Installation

Best for teams or individuals needing long-term maintenance and easy updates:

git submodule add https://github.com/coreyhaines31/marketingskills.git .claude/marketingskills

After installation, reference skills from .claude/marketingskills/skills/. Update the submodule later to get the latest skill versions.

Method 5: Fork & Customize

For users needing to adapt skills to specific business scenarios:

Visit https://github.com/coreyhaines31/marketingskills and click “Fork” to copy the repository to your GitHub account;
Modify skill files to match your industry (e.g., vertical SaaS, local services) by updating frameworks and case studies;
Clone your forked repository to your local project to deploy customized skills.

IV. How to Use: Get AI to Match Your Marketing Needs Precisely

Once installed, no complex configuration is required. Simply use natural language queries or direct skill calls to get Claude Code to deliver solutions based on professional marketing frameworks.

1. Natural Language Trigger (Most Common)

Describe your marketing needs directly—Claude Code will automatically identify and activate the relevant skill:

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Need: “Help me optimize the conversion rate of my SaaS landing page” → Triggers page-cro;
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Need: “Write homepage copy for my e-commerce tool” → Triggers copywriting;
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Need: “Set up GA4 tracking for signup events” → Triggers analytics-tracking;
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Need: “Create a 5-email welcome sequence for new users” → Triggers email-sequence.

2. Direct Skill Call

For precise control, activate skills directly by name:

/page-cro
/email-sequence
/seo-audit

After activation, Claude Code will guide you to provide key details (page type, target audience, core selling points) via the skill’s predefined framework, then deliver a structured solution.

V. FAQ: Addressing Key Questions About Usage

Q1: Can these skills only be used with Claude Code?

A: While developed initially for Claude Code, the core of these skills lies in standardized marketing processes and frameworks in Markdown format. They can also be adapted for other AI coding assistants that support custom skills/prompts—just ensure the assistant can parse Markdown-formatted skill files.

Q2: How do I verify a successful installation?

A: After installation, check if skill folders (e.g., page-cro, copywriting) appear in your .claude/skills/ directory, with each containing a SKILL.md file. For CLI installations, run npx add-skill coreyhaines31/marketingskills --list to view installed skills—no errors indicate successful installation.

Q3: What is the structure of a skill file? Can I customize it?

A: Each skill has its own directory with a core SKILL.md file, formatted as follows:

---
name: skill-name
description: One-line description for skill selection
---

# Skill Name

[Full instructions for the AI agent]

You can modify the “Full instructions” section to add industry-specific frameworks or local market cases—full customization is supported to match your business needs.

Q4: Can I contribute my own marketing skills?

A: Absolutely! Community contributions are welcome. Follow these steps to submit:

Fork the repository;
Edit existing skills or create new ones (following the SKILL.md format above);
Submit a PR with a clear description of your changes (e.g., “Updated form optimization framework for form-cro” or “Added local service-specific pricing strategy module”).
Contribution ideas include: improving skill documentation, adding case studies, fixing typos, or proposing new skills (discuss first via Issues).

Q5: Are there any copyright restrictions on using these skills?

A: The skill library is licensed under MIT—you can use, modify, and distribute it freely for both personal and commercial purposes with no restrictions.

VI. Conclusion: Let AI Be Your “Dedicated Marketing Expert”

For technical marketers and founders, the greatest value of Claude Code’s Marketing Skills library is its ability to standardize and frameworkize scattered, experience-driven marketing work. You no longer need to reinvent A/B testing processes, memorize dozens of marketing mental models, or struggle with landing page optimization priorities—simply install and activate the relevant skill, and AI will deliver actionable solutions based on professional marketing methodologies.

Whether you’re a new technical marketer or an entrepreneur needing to execute strategies efficiently, this library reduces marketing trial-and-error costs and boosts productivity. More importantly, it’s not a static “template library” but a continuously evolving tool—through community contributions and customizations, it can grow with your business.

If you’re frustrated by low marketing execution efficiency or disorganized strategies, give this skill library a try—let AI handle repetitive, standardized tasks while you focus on marketing’s core: understanding users and creating value.