From Being Found to Being Chosen: Microsoft’s Blueprint for AEO and GEO in AI Search

From Being Found to Being Chosen: Microsoft’s Guide to the New Rules of AI Search Have you noticed that despite your website’s solid SEO, your products rarely appear in ChatGPT’s or Copilot’s recommendation lists? Your content ranks on Google’s first page, yet it’s absent from AI’s summarized answers. This isn’t an illusion; it’s evidence that the core rules of retail competition have fundamentally shifted. This week, Microsoft released an official document titled “From discovery to influence: A guide to AEO and GEO,” which clearly maps this transformation. The battlefield of traditional Search Engine Optimization (SEO) was about being found. The …