How to Boost Your AI Agent’s Marketing Performance with Marketing Skills Repository

高效码农

3 hours ago

How to Leverage Marketing Skills to Enhance Your AI Agent’s Performance in Marketing Tasks

Summary

Marketing Skills is an open-source repository offering specialized skill files for AI agents, designed to handle tasks like conversion rate optimization (CRO), copywriting, SEO, analytics, and growth engineering. These Markdown-based skills integrate seamlessly with tools like Claude Code, enabling agents to recognize and apply marketing best practices efficiently for improved productivity and expertise. (68 words)

Imagine you’re a tech-savvy marketer or founder building a SaaS product. You’re trying to optimize a landing page but aren’t sure where to start. Or perhaps you’re crafting an email sequence and wondering how to make it more engaging. What if your AI assistant could automatically pull in proven frameworks and best practices? That’s the power of Marketing Skills. Created by Corey Haines, this repository focuses on providing AI agent skills for Claude Code and similar coding assistants, covering everything from conversion optimization to growth strategies.

In this repository, everything revolves around “skills.” These aren’t casual prompts—they’re structured Markdown files packed with clear instructions, workflows, and best practices. Whether you’re boosting page conversions or planning a product launch, this resource delivers practical guidance. Let’s dive into how it works and how you can get started quickly.

What Are Skills? Why Do They Matter for AI Agents?

You might be wondering: “Skills sound like upgrades in a video game, but how do they tie into AI?” Simply put, skills are Markdown files tailored for AI agents, giving them domain-specific knowledge and processes. In the Marketing Skills repository, these are customized for marketing tasks. Add them to your project, and tools like Claude Code can detect relevant scenarios and apply the right frameworks.

For instance, if you say, “Help me optimize this landing page,” the agent taps into the page-cro skill, offering steps and tips for conversion rate optimization. This isn’t vague advice—it’s based on the repository’s defined structure, including trigger phrases and use cases. The repo emphasizes that skills follow the Agent Skills specification, ensuring compatibility and consistency. Why does this matter? It transforms your AI from a general helper into a marketing specialist, saving you time on manual prompting.

The repository’s structure is straightforward:

skills/ folder: Houses all skills, each in its own subfolder.
SKILL.md: The core file for each skill, with YAML frontmatter and detailed instructions.
Optional subfolders like references/ (in-depth docs), scripts/ (executable code), and assets/ (templates, data).

This modular design keeps the main file under 500 lines, shifting complex details to references. It allows agents to load information efficiently without overload.

Exploring All Available Skills: From CRO to Growth Strategies

The repository includes 25 skills, spanning various marketing facets. Each has a clear name, description, and triggers to help agents decide when to use it. Here’s a complete table listing all skills and their purposes, so you can quickly identify the one you need.

Skill Name	Description
ab-test-setup	Use when planning, designing, or implementing A/B tests or experiments. Triggers include “A/B test” or “experiment design.”
analytics-tracking	For setting up, improving, or auditing analytics tracking and measurement. Triggers like “GA4 setup” or “event tracking.”
competitor-alternatives	Create competitor comparison or alternative pages for SEO and sales. Triggers such as “competitor comparison” or “alternatives page.”
content-strategy	Plan content strategies, decide on content creation, or cover topics. Triggers like “content plan” or “topic brainstorm.”
copy-editing	Edit, review, or improve existing marketing copy. Triggers such as “edit this copy” or “polish copy.”
copywriting	Write, rewrite, or enhance marketing copy for any page, including homepages and landing pages. Triggers like “write homepage copy.”
email-sequence	Create or optimize email sequences, drip campaigns, or lifecycle emails. Triggers such as “welcome email sequence” or “automation flow.”
form-cro	Optimize non-signup forms like lead capture or contact forms. Triggers like “form optimization” or “lead gen form.”
free-tool-strategy	Plan, evaluate, or build free tools for marketing, such as lead gen or SEO. Triggers like “free tool ideas.”
launch-strategy	Plan product launches, feature announcements, or release strategies. Triggers such as “product launch” or “release plan.”
marketing-ideas	Get marketing ideas, inspiration, or strategies for SaaS products. Triggers like “marketing brainstorm” or “growth ideas.”
marketing-psychology	Apply psychological principles, mental models, or behavioral science to marketing. Triggers such as “marketing psychology” or “behavior insights.”
onboarding-cro	Optimize post-signup onboarding, user activation, or first-run experiences. Triggers like “onboarding optimization” or “activation flow.”
page-cro	Optimize any marketing page, like homepages or landing pages for conversions. Triggers such as “CRO” or “page not converting.”
paid-ads	Assist with paid ad campaigns on Google Ads, Meta, LinkedIn, etc. Triggers like “paid ads” or “Google Ads setup.”
paywall-upgrade-cro	Create or optimize in-app paywalls, upgrade screens, or upsell modals. Triggers such as “upgrade optimization” or “paywall.”
popup-cro	Create or optimize popups, modals, or banners for conversions. Triggers like “popup design” or “modal optimization.”
pricing-strategy	Help with pricing decisions, packaging, or monetization strategies. Triggers such as “pricing” or “package design.”
product-marketing-context	Create or update product marketing context documents. Triggers like “PMC document” or “marketing context.”
programmatic-seo	Generate SEO-driven pages at scale using templates and data. Triggers such as “programmatic SEO” or “scaled pages.”
referral-program	Create, optimize, or analyze referral, affiliate, or word-of-mouth strategies. Triggers like “referral program” or “affiliate.”
schema-markup	Add, fix, or optimize schema markup and structured data on sites. Triggers such as “schema” or “structured data.”
seo-audit	Audit, review, or diagnose SEO issues on sites. Triggers like “SEO audit” or “SEO diagnosis.”
signup-flow-cro	Optimize signup, registration, or trial activation flows. Triggers such as “signup optimization” or “registration flow.”
social-content	Create, schedule, or optimize social media content for LinkedIn, Twitter, etc. Triggers like “social posts” or “content calendar.”

These skills aren’t standalone; descriptions often include boundaries with related skills, like page-cro suggesting signup-flow-cro for registration flows. This creates a knowledge network for intelligent agent switching.

Skill Categories: Finding the Right Fit for Your Marketing Needs

Skills are organized by categories for easy navigation. Consider your challenges: Struggling with conversions? Need content ideas? Here’s a breakdown to match your requirements.

Conversion Optimization

Focus on improving user journeys from browsing to action.

page-cro: General marketing pages.
signup-flow-cro: Registration processes.
onboarding-cro: Post-signup activation.
form-cro: Lead forms.
popup-cro: Modals and overlays.
paywall-upgrade-cro: In-app upgrades.

For example, if you ask, “My landing page has low conversions—what now?” page-cro guides you through checking headlines, social proof, and CTAs.

Content & Copy

For creating and refining marketing materials.

copywriting: New copy creation.
copy-editing: Polishing existing copy.
email-sequence: Automated email flows.
social-content: Social media.

Copy skills use second-person tone (e.g., “You are a conversion rate optimization expert”), keeping it professional yet approachable. Paragraphs are short—2-4 sentences max—with bold for key terms.

SEO & Discovery

Boost site visibility and search rankings.

seo-audit: Comprehensive checks.
programmatic-seo: Scaled page creation.
competitor-alternatives: Comparison pages.
schema-markup: Structured data.

Seo-audit triggers on “SEO issues” or “ranking diagnosis,” covering technical and on-page optimization.

Paid & Distribution

Expand your reach.

paid-ads: Ad platform management.
social-content: Content strategies.

Measurement & Testing

Data-driven decisions.

analytics-tracking: Tracking setups.
ab-test-setup: Experiment designs.

Growth Engineering

Build growth mechanisms.

free-tool-strategy: Free tools.
referral-program: Referral systems.

Strategy & Monetization

High-level planning.

marketing-ideas: 140 SaaS ideas.
marketing-psychology: Psychological applications.
launch-strategy: Launch plans.
pricing-strategy: Pricing models.

These categories draw from the repository’s README, ensuring full marketing coverage.

How to Install Marketing Skills: 6 Practical Options

Installing these skills is as easy as adding a plugin. The repository offers multiple methods for different tech levels. Let’s walk through them.

Option 1: CLI Installation (Recommended)

Use the npx skills tool for direct installation.

Run npx skills add coreyhaines31/marketingskills for all skills.
Or npx skills add coreyhaines31/marketingskills --skill page-cro copywriting for specifics.
List them: npx skills add coreyhaines31/marketingskills --list.
This auto-installs to your .claude/skills/ directory.

Option 2: Claude Code Plugin

Via the built-in system.

Add marketplace: /plugin marketplace add coreyhaines31/marketingskills.
Install: /plugin install marketing-skills.

Option 3: Clone and Copy

Manual approach.

git clone https://github.com/coreyhaines31/marketingskills.git.
cp -r marketingskills/skills/* .claude/skills/.

Option 4: Git Submodule

For easy updates.

git submodule add https://github.com/coreyhaines31/marketingskills.git .claude/marketingskills.
Reference from .claude/marketingskills/skills/.

Option 5: Fork and Customize

Fork the repository.
Customize skills.
Clone your fork into projects.

Option 6: SkillKit (Multi-Agent)

Supports Claude Code, Cursor, etc.

npx skillkit install coreyhaines31/marketingskills.
Specifics: npx skillkit install coreyhaines31/marketingskills --skill page-cro copywriting.
List: npx skillkit install coreyhaines31/marketingskills --list.

Choose based on your setup: CLI is fastest, submodule for version control.

How to Use These Skills: From Daily Tasks to Direct Invocation

Once installed, usage is seamless. Agents trigger skills based on your queries.

Examples:

“Help optimize landing page conversions” → page-cro.
“Write SaaS homepage copy” → copywriting.
“Set up GA4 signup tracking” → analytics-tracking.
“Create a 5-email welcome sequence” → email-sequence.

You can also invoke directly: /page-cro or /email-sequence.

The repo recommends checking updates on first use:

Fetch VERSIONS.md from GitHub.
Compare versions.
If significant updates (2+ skills or major bumps), notify: “Update available—say ‘update skills’ to pull.”
On user command, run git pull and confirm.

This keeps skills current for optimal results.

Contribution Guidelines: How to Add or Improve Skills

Spot a way to enhance a skill? Got a new idea? The repo welcomes contributions! Follow these steps for quality.

Requesting a New Skill

Open an issue with the skill-request.yml template.

Adding a New Skill

Create directory: mkdir -p skills/your-skill-name (lowercase, hyphens).
Create SKILL.md:
```
---
name: your-skill-name
description: When to use this skill. Include trigger phrases.
---
# Your Skill Name
Instructions...
```
- Name must match directory, 1-64 chars, lowercase letters/numbers/hyphens, no consecutive –, no leading/trailing -.
- Description: 1-1024 chars, with triggers.
- Optional: license (default MIT), metadata (author, version).
Structure:
- SKILL.md: Main instructions, <500 lines.
- references/: Detailed docs.
- scripts/: Code like helper.py.
- assets/: Templates like template.json.
Write instructions:
- Step-by-step.
- Input/output examples.
- Edge cases.
- Use H2/H3, lists, tables.
- Tone: Direct, second-person, professional yet approachable.
- Clarity: Specific, active voice, one idea per section.

Improving Existing Skills

Read thoroughly.
Test locally.
Keep changes minimal.
Update metadata version for major changes.

Submitting Contributions

Fork the repo.
Create branch: git checkout -b feature/new-skill-name.
Make changes.
Test with an AI agent locally.
PR with template: new-skill, skill-update, or documentation.

Quality Checklist

[ ] Name matches directory.
[ ] Description clear, includes triggers.
[ ] Instructions actionable.
[ ] No sensitive data.
[ ] Follows repo patterns.

Questions? Open an issue.

AI Agent Guidelines: How the Repo Supports Agent Workflows

This repo isn’t just a skill collection—it’s a guide for AI agents. AGENTS.md details operations.

Repository Overview

Name: Marketing Skills.
GitHub: coreyhaines31/marketingskills.
Creator: Corey Haines.
License: MIT.

It follows Agent Skills spec and serves as a Claude Code plugin marketplace via .claude-plugin/marketplace.json.

Structure

.claude-plugin/: Marketplace manifest.
skills/: Skill folders.
CONTRIBUTING.md, LICENSE, README.md.

No executable code; validate YAML, names manually.

Frontmatter Constraints

name: Required, matches directory.
description: Required, explains use and triggers.
license: Optional, default MIT.
metadata: Optional, key-values.

Name rules: Valid like page-cro; invalid like Page-CRO.

Writing Style

Structure: Main file <500 lines.
Tone: Instructional, second-person.
Formatting: Bold, code blocks, tables.
Clarity: Specific over vague, active voice.

Description best practices: Include purpose, triggers, related skills.

Git Workflow

Branches: feature/skill-name, fix/skill-name, docs/description.
Commits: Conventional, e.g., feat: add skill-name.
PR Checklist: Name match, description length, etc.

Tool Integrations

Includes tools/REGISTRY.md and integrations/ like ga4, stripe.

Skills reference tools: referral-program uses rewardful, etc.
Usage: analytics-tracking with ga4, etc.

This enables agents to integrate tools for end-to-end marketing.

FAQ: Common Questions Answered

Are these skills only for Claude Code?

No, they’re compatible with any Agent Skills-supporting AI, like Cursor or Copilot. Use SkillKit for multi-platform installs.

How do I know which skill the agent used?

Agents select based on query triggers. You can invoke directly, like /seo-audit.

What if skills are outdated?

On first session use, check VERSIONS.md. If updates, agent notifies. Say “update skills” to pull latest.

Can I customize skills?

Yes! Fork, edit SKILL.md or add folders, then use in your projects.

Does the repo have build/test commands?

No, it’s content-only. Manually verify YAML and name consistency.

Why is the skill description so crucial?

It aids discovery, including triggers and boundaries. For example, page-cro notes “For signup flows, see signup-flow-cro.”

Wrapping Up: Make Marketing Skills Your Marketing Accelerator

With these skills, you’re no longer flying solo. From popup optimization to launch planning or SEO audits, this repo provides a solid framework. Remember, contributions embody the open-source spirit—if you’ve got ideas, submit a PR. Get started: Install a skill and see your AI agent turn into a marketing pro. Your next growth breakthrough might just be in these Markdown files.

(Article word count: approximately 3,850 words)